Bart-Jan is a 23-year old entrepreneur. He founded Loreca in June 2021. Loreca is a Belgian-based-company specialised in online revenue strategies for actors in the hospitality industry. Next to this they founded their own algorithm which embodies visibility on the right channel for the right guest, meaning their client have a top-noted positions on the given OTA's. Due to this their clients are able to play a role in the guessing-process of the willingness to pay from customers, and this is accelerated by the algorithm (which enables pricing segmentation based on the specific customers).