July 15, 2020

Leveraging Hotel Technology to Improve Operations: Alex Shashou, ALICE

Leveraging Hotel Technology to Improve Operations: Alex Shashou, ALICE

On this episode we discuss using technology to improve hotel operations with Alex Shashou, Co-Founder and President of ALICE. 

ALICE is a hotel technology platform that connects your entire team for task management, communication, and operational analytics. It ensures every department is working on a common platform in order to meet or exceed the expectations of guests and management. With all of the changes in the hospitality industry today, having the right tools at your disposal is more important than ever. Hotel tech services in Operations is one of those items that tends to get “VEed” away but you could be missing a huge opportunity to strengthen your team, tighten service delivery and save money while contending with lower revenue and fewer team members available to work. 

Alex sheds light on the state of the hospitality industry and shares a wealth of available resources to help hospitality professionals develop new skills through the pandemic. 

On this episode we discuss: 

  • Alex's perspective on current conditions (6:00) 
  • How hotels can contend with operating on smaller teams (10:58) 
  • ALICE’s focus on educating industry professionals (13:14) 
  • What we can learn from the assumptions that were made in the industry about COVID-19 (17:10) 
  • The technology tools and services (like SMS) that can be leveraged and why hotels should embrace them (26:16) 

About Alex 

Alex is the Co-Founder and President of ALICE. Since founding ALICE in 2013, the startup has become one of the fastest-growing companies in hospitality technology. ALICE has raised a total of $39M, built a team of over 150 employees, and grown a global customer base of 2,500+ hotels. As President, Alex runs the company's brand, culture, and Customer Success team. In 2019, ALICE was awarded Best Place to Work by Hotel Tech Report and was named to Inc.’s Best Workplaces list - a testament to ALICE’s commitment to its people and its mission-driven culture. This year, ALICE also won Best Concierge Software, Best Preventative Maintenance Software, Best Guest App, and was named a Top Staff Task Management & Collaboration Platform in the Hotel Tech Awards. 

Born and raised in London, Alex grew up in the hospitality industry, with his family operating the Malmaison and Hotel Du Vin hotel brands. He’s become a sought-after hospitality thought leader, speaking on technology and innovation in hospitality at conferences around the world. In 2016, Alex was awarded the HFTP President's Award, which recognizes a person who has made a significant contribution to the hospitality industry and in 2018, the Hotel Experience Next Generation Leader Award. Alex received his bachelor’s degree from the University of Pennsylvania, Wharton School of Business. After graduation, he began his career with Goldman Sachs in the Equity Sales division in New York before leaving to start ALICE. 

You can get in touch with Alex through LinkedIn or email him at alex.shashou@aliceplatform.com 

ALICE Links 

ALICE website 

ALICE: Free eBook: Post COVID-19 Hotel Operations ALICE: Free Operations Checklists LinkedIn Facebook Twitter HTNG: Hotel Technology Next Generation