Dec. 14, 2022

Finding Your Story: Juliana Hahn, Hospitality Copywriter

Finding Your Story: Juliana Hahn, Hospitality Copywriter

Juliana is a content creator and copywriter specializing in writing for the hospitality and tourism industry. 

If you’ve ever been responsible for writing an email to a guest, promoting a new offering, or creating content for a website, this episode is for you. 

Like many, I’ve been frustrated with the process of creating content only to have it miss the mark. It’s no easy task to create content that gets your message across in an engaging way, but also compels someone to want more AND spend their money at your business. 

We’re talking about what effective copywriting means on this episode and it’s deeper than just putting words to paper. Juliana shares insights in to finding your target audience, what effective copy actually looks like and even touches on the rise of AI in guest communications.

And be sure to listen to the end because we cover some brands that are doing a great job who you may want to emulate in your own hotel.

About Juliana

Juliana Hahn is a content creator and copywriter specialized in writing for the hospitality and tourism industry. Before diving into the world of copywriting several years ago, she studied hotel management and worked in hotels around the globe. Today she leverages her industry experience to craft engaging content for hospitality tech companies, hotels and online publications. Recently she published her first eBook, Impactful Hotel Storytelling.

Links

Website: https://www.hospitality-copywriting.com/

LinkedIn: https://www.linkedin.com/in/julianahahn/


---

Thank you to SiteMinder for sponsoring this episode. They are the world’s leading hotel commerce platform that provides hoteliers like you with the tools you need to sell, market, manage and grow your hotel business, all from a single dashboard. 

To see how SiteMinder can help you and your hotel, AND get 6 months free with a 12 month contract, visit siteminder.com/principles.


---

Do you know someone looking for a vacation rental management company?

If so, Recreation Vacation Rentals has got a referral program that you might be interested in! You can earn $1,000 for every referral you make to Recreation Vacation Rentals.

Contact us to learn more: https://recreationstays.com/refer-a-friend/


---

For past episodes, show notes or if you’ve got a story that might make a great episode, head over to theprovenprinciplespodcast.com. We’d love to hear from you.

You can subscribe to the show wherever you get your podcasts, even on YouTube... and if you haven’t already, don’t forget to leave us a rating and a review. 

Thanks for listening to The Proven Principles Hospitality Podcast.

Mentioned in this episode:

SiteMinder

--- Thank you to SiteMinder for sponsoring this episode. They are the world’s leading hotel commerce platform that provides hoteliers like you with the tools you need to sell, market, manage and grow your hotel business, all from a single dashboard. To learn more about how SiteMinder can help your business succeed, visit https://www.siteminder.com/principles

SiteMinder

 



Featured Episodes

If you're new to the show, these are some great episodes to start with.

Dec. 16, 2020

Leadership and Building High Performing Teams: Jeremiah Tower, The Fa…

Widely considered the father of American cuisine, Jeremiah Tower began his culinary career in 1972 as co-owner and executive chef of Chez Panisse in Berkeley, California. He then continued as executive chef and sole owner of ...

Detail page
Dec. 30, 2020

The Best of 2020: Tactics and Habits of Hospitality Insiders and Worl…

What a year this has been! COVID has obviously been the big story, but personally, I took the leap and started my own company at the start of the pandemic, launched the podcast and have connected with more people in …

Detail page
May 12, 2021

Diversity and Inclusivity in Hospitality - Vol. 2: Kirs Jay, Hotel Ex…

This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off y...

Detail page
March 3, 2021

Emotional Leadership: Stephanie Coradin, Dembo, Inc.

Stephanie a Florida-based Executive Coach with Dembo, Inc. who has an extensive background in hospitality and holds both an MBA and Masters in Mental Health Counselling. As we shift focus to coming out of the pandemic stronge...

Detail page
May 12, 2020

The Proven Principles Podcast

There’s one thing that remains true in the hospitality industry - it’s getting bigger and more complicated everyday. Well, the Proven Principles Podcast is here to help. The show aims to demystify the inner workings of the h...

Detail page
June 23, 2021

The New World of Revenue Management: Kate Burda, Kate Burda & Co

This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off y...

Detail page
July 7, 2021

The Hospitality Culture Crisis: Tejal Patel, Neem Tree Hospitality

This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off y...

Detail page