Juliana is a content creator and copywriter specializing in writing for the hospitality and tourism industry.
If you’ve ever been responsible for writing an email to a guest, promoting a new offering, or creating content for a website, this episode is for you.
Like many, I’ve been frustrated with the process of creating content only to have it miss the mark. It’s no easy task to create content that gets your message across in an engaging way, but also compels someone to want more AND spend their money at your business.
We’re talking about what effective copywriting means on this episode and it’s deeper than just putting words to paper. Juliana shares insights in to finding your target audience, what effective copy actually looks like and even touches on the rise of AI in guest communications.
And be sure to listen to the end because we cover some brands that are doing a great job who you may want to emulate in your own hotel.
Juliana Hahn is a content creator and copywriter specialized in writing for the hospitality and tourism industry. Before diving into the world of copywriting several years ago, she studied hotel management and worked in hotels around the globe. Today she leverages her industry experience to craft engaging content for hospitality tech companies, hotels and online publications. Recently she published her first eBook, Impactful Hotel Storytelling.
Thank you to SiteMinder for sponsoring this episode. They are the world’s leading hotel commerce platform that provides hoteliers like you with the tools you need to sell, market, manage and grow your hotel business, all from a single dashboard.
To see how SiteMinder can help you and your hotel, AND get 6 months free with a 12 month contract, visit siteminder.com/principles.
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--- Thank you to SiteMinder for sponsoring this episode. They are the world’s leading hotel commerce platform that provides hoteliers like you with the tools you need to sell, market, manage and grow your hotel business, all from a single dashboard. To learn more about how SiteMinder can help your business succeed, visit https://www.siteminder.com/principles