Bart-Jan is the Founder of Loreca, a company specializing in online revenue strategies for the hospitality industry. They’ve developed an algorithm that enables hotels to have better control of their rates over multiple booking channels.
Getting on the first page of an OTA seems like a never ending challenge for hotels. And now, as ever more marketing dollars flow into the equation, it may seem like an impossible task.
This is why I wanted to have Bart-Jan on the show. His company is doing something truly innovative that could be a useful tool to help your hotel gain an edge on its competition, plus with the added benefit of making your operation more efficient.
We dive into how OTA rankings work, the algorithm Loreca has developed, how you can make use of the data provided and much more.
Bart-Jan is a 23-year old entrepreneur. He founded Loreca in June 2021. Loreca is a Belgian-based-company specialised in online revenue strategies for actors in the hospitality industry. Next to this they founded their own algorithm which embodies visibility on the right channel for the right guest, meaning their client have a top-noted positions on the given OTA's. Due to this their clients are able to play a role in the guessing-process of the willingness to pay from customers, and this is accelerated by the algorithm (which enables pricing segmentation based on the specific customers).
Thank you to SiteMinder for sponsoring this episode. They are the world’s leading hotel commerce platform that provides hoteliers like you with the tools you need to sell, market, manage and grow your hotel business, all from a single dashboard.
To see how SiteMinder can help you and your hotel, AND get 6 months free with a 12 month contract, visit siteminder.com/principles.
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--- Thank you to SiteMinder for sponsoring this episode. They are the world’s leading hotel commerce platform that provides hoteliers like you with the tools you need to sell, market, manage and grow your hotel business, all from a single dashboard. To learn more about how SiteMinder can help your business succeed, visit https://www.siteminder.com/principles