May 13, 2020

#12: Elizabeth Baizer Raines - On Branding and Creating (or Clarifying) Your Story

#12: Elizabeth Baizer Raines - On Branding and Creating (or Clarifying) Your Story
Apple Podcasts podcast player badge
Spotify podcast player badge
Google Podcasts podcast player badge
Amazon Music podcast player badge
YouTube podcast player badge
RSS Feed podcast player badge

On this episode we talk to Elizabeth Raines, Creative Director at EBR Graphic Design about branding.

This often misunderstood subject can be a huge challenge for businesses, with many not knowing where to start or how to clean up a poorly executed project.

We dive deep and discuss what people truly need to know when branding a business and common pitfalls that result in bad design, why it’s best to seek out the help of a dedicated designer rather than trying to do it in house and the value proposition that an outside designer brings when developing a logo or other company collateral. We also talked about what to look for when trying to find the right person to guide a company through the branding process and how organizations large and small can tell their story through well thought out branding and design.

  • About branding a business? (6:42)
  • What types of collateral should be considered (9:45)
  • What are you buying when you outsource branding and design? (14:53)
  • What makes for good/bad branding and design? (16:25)
  • What is the typical process for developing a brand story? (18:02)
  • How can companies ensure continuity of messaging, especially with multiple locations? (20:46)
  • What are “Brand Guidelines”? (23:00)

Book Recommendation

A little more about Elizabeth

Elizabeth Baizer Raines is a graphic designer by trade and creative director for her business, EBR Graphic Design, a strategic creative design firm, with emphasis on holding true to what she considers “good design values.” With a start at Rhode Island School of Design, she has practiced for over 20 years in both her home city of San Francisco and her current home: Dallas, Texas. Throughout her career, she’s had a variety of significant and meaningful projects including those for boutique hotels, luxury retailers (such as Neiman Marcus), beauty retailers (such as Sephora and Mary Kay), and nonprofits (projects for world-class museums and highly sought-after civic projects, such as Dallas’ Trinity River brand, logo, and wayfinding). Her expertise in graphic design includes branding, corporate identity, advertising design, digital & traditional media, and environmental graphic design (including: signage and wayfinding).


Instagram: @ebrgraphicdesign/

LinkedIn: @elizabethbaizerraines/