May 13, 2020

#12: Elizabeth Baizer Raines - On Branding and Creating (or Clarifying) Your Story

#12: Elizabeth Baizer Raines - On Branding and Creating (or Clarifying) Your Story

On this episode we talk to Elizabeth Raines, Creative Director at EBR Graphic Design about branding.

This often misunderstood subject can be a huge challenge for businesses, with many not knowing where to start or how to clean up a poorly executed project.

We dive deep and discuss what people truly need to know when branding a business and common pitfalls that result in bad design, why it’s best to seek out the help of a dedicated designer rather than trying to do it in house and the value proposition that an outside designer brings when developing a logo or other company collateral. We also talked about what to look for when trying to find the right person to guide a company through the branding process and how organizations large and small can tell their story through well thought out branding and design.

  • About branding a business? (6:42)
  • What types of collateral should be considered (9:45)
  • What are you buying when you outsource branding and design? (14:53)
  • What makes for good/bad branding and design? (16:25)
  • What is the typical process for developing a brand story? (18:02)
  • How can companies ensure continuity of messaging, especially with multiple locations? (20:46)
  • What are “Brand Guidelines”? (23:00)

Book Recommendation

A little more about Elizabeth

Elizabeth Baizer Raines is a graphic designer by trade and creative director for her business, EBR Graphic Design, a strategic creative design firm, with emphasis on holding true to what she considers “good design values.” With a start at Rhode Island School of Design, she has practiced for over 20 years in both her home city of San Francisco and her current home: Dallas, Texas. Throughout her career, she’s had a variety of significant and meaningful projects including those for boutique hotels, luxury retailers (such as Neiman Marcus), beauty retailers (such as Sephora and Mary Kay), and nonprofits (projects for world-class museums and highly sought-after civic projects, such as Dallas’ Trinity River brand, logo, and wayfinding). Her expertise in graphic design includes branding, corporate identity, advertising design, digital & traditional media, and environmental graphic design (including: signage and wayfinding).

Website: www.ebrgraphicdesign.com/

Instagram: @ebrgraphicdesign/

LinkedIn: @elizabethbaizerraines/


https://knowinghospitality.com

 



Featured Episodes

If you're new to the show, these are some great episodes to start with.

Dec. 16, 2020

Leadership and Building High Performing Teams: Jeremiah Tower, The Fa…

Widely considered the father of American cuisine, Jeremiah Tower began his culinary career in 1972 as co-owner and executive chef of Chez Panisse in Berkeley, California. He then continued as executive chef and sole owner of ...

Detail page
Dec. 30, 2020

The Best of 2020: Tactics and Habits of Hospitality Insiders and Worl…

What a year this has been! COVID has obviously been the big story, but personally, I took the leap and started my own company at the start of the pandemic, launched the podcast and have connected with more people in …

Detail page
May 12, 2021

Diversity and Inclusivity in Hospitality - Vol. 2: Kirs Jay, Hotel Ex…

This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off y...

Detail page
March 3, 2021

Emotional Leadership: Stephanie Coradin, Dembo, Inc.

Stephanie a Florida-based Executive Coach with Dembo, Inc. who has an extensive background in hospitality and holds both an MBA and Masters in Mental Health Counselling. As we shift focus to coming out of the pandemic stronge...

Detail page
May 12, 2020

The Proven Principles Podcast

There’s one thing that remains true in the hospitality industry - it’s getting bigger and more complicated everyday. Well, the Proven Principles Podcast is here to help. The show aims to demystify the inner workings of the h...

Detail page
June 23, 2021

The New World of Revenue Management: Kate Burda, Kate Burda & Co

This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off y...

Detail page
July 7, 2021

The Hospitality Culture Crisis: Tejal Patel, Neem Tree Hospitality

This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off y...

Detail page