Sept. 23, 2020

#22: Wil Slickers - On the Destinationaire Award and What Hotels Can Learn From Vacation Rentals

#22: Wil Slickers - On the Destinationaire Award and What Hotels Can Learn From Vacation Rentals

Crossover podcasts are becoming a thing - here’s our latest with Wil Slickers host of Slick Talk: The Hospitality Podcast, co-founder of Stay Lux a luxury vacation rental company specializing in the Pacific Northwest region AND he developed and launched the Destinationaire Award earlier this year.

With his background in hotel operations, Wil pivoted to vacation rentals, seeing an opportunity to employ some of the best practices he learned along the way to create memorable, destination focused experiences.

We discuss the current landscape in both the vacation rental and hotel industries, why it will take the collective efforts of everyone in the travel industry to come back from the pandemic and we share some ideas on how to cope with the difficulties many businesses are currently facing.

On this episode we discuss:

  • The Destinationaire Award and how it came about (2:37)
  • Hotel evolution and learning from vacation rentals (17:38)
  • Rates and Revenue Management in hotels and vacation rental (29:18)
  • Vanity metrics and profitability (33:40)
  • The next big destination marketing idea (34:20)
  • How to instill confidence in the cleanliness of vacation rentals (36:37)
  • The most important piece of PPE advice for workers (43:30)
  • The outlook for the next 6-9 months (44:30)

About Wil

Wil is a Hospitality Leading Expert in the realm of Hotels, Vacation Rentals, Restaurants and all things Hospitality! Wil has taken his passion and obsession of the industry and put it into a creative outlet to showcase the exciting things in our industry! Wil's mission and purpose is many things but bringing education, excitement, and value to those in the world of hospitality is his number one priority.

The Team & Guest Experience is what Wil lives for! His roots of working for a Marriott Autograph Collection hotel have led him to many amazing positions in the industry, such as managing a fine dining restaurant on the Oregon Coast, managing an all suite hotel and now co-owning a luxury vacation rental company in the PNW!


Links

Slick Talk: The Hospitality Podcast

Stay Lux

LinkedIn: Wil Slickers

EPA List N: Disinfectants for Use Against SARS-CoV-2 (COVID-19)

CDC: How to Properly Remove Gloves