Even if you don’t work in hospitality, you’ve undoubtedly heard of Colin Cowie. He’s been at the forefront of event and wedding planning for the past 25 years, creating trends and raising the bar for providing the ultimate guest experience for celebrity and corporate clients around the world.
He’s also just released his 11th book called The Gold Standard, Giving Your Customers What They Didn’t Know They Wanted, and on this episode we’re diving in to some of Colin’s best practices and principles that have not only filled the pages of his new book, but truly actionable, and fundamentally simple but effective actions that can foster personalized proactive customer service.
I took away two key points from this conversation. The first is that in times of crisis and change like hotels and restaurants have been dealing with, coming back to the basics and executing on them exceptionally well will never steer you in the wrong direction. The second is that creating emotional connections with your guests isn’t about expensive gifts or over the top gestures, it just takes care and a bit of imagination.
It was truly a pleasure having Colin on the show - and I hope there’s something here that resonates with you as well.
Colin Cowie arrived in the United States from South Africa in 1985. His intelligence, personality, and stylish sensibility led him into the fast-paced, glamorous world of planning over-the-top parties for royalty, celebrities, and business luminaries. Respected around the world as an arbiter of style, Cowie has been at the forefront of event and wedding planning for the past 25 years, creating trends and raising the bar for providing the ultimate guest experience. In addition to Oprah Winfrey, his celebrity clients include Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, to name a few. Cowie’s corporate clients include Dom Perignon, Warner Bros., CBS, The Whitney Museum, Architectural Digest, Cosmopolitan and Style. His previous books include Dinner After Dark, Colin Cowie Chic: The Guide to Life As It Should Be, and Colin Cowie Wedding Chic. Cowie's latest book, The Gold Standard: Giving Your Customers What They Didn't Know They Wanted, will be released by HarperCollins Leadership on September 7, 2021.