Rethinking Hotel Food & Beverage: Joseph Szala, Vigor Branding

This episode is brought to you by Knowing Hospitality - a hotel management company with a fee based on profit, not revenue. It's simple and straightforward.

Learn more about Knowing Hospitality's approach to profit-based hotel management agreements here ➡️ https://www.knowinghospitality.com

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Joseph Szala is the Managing Director at Vigor, a restaurant branding and marketing agency based in Atlanta.

Hotel F&B can be a puzzle. Declining capture rates, downward pressure on menu prices and lack of investment in the interior design have ensured that most hotel restaurants remain uncompetitive guest amenities rather than inspired destinations that draw in guests and surrounding locals.

The last 18 months has demanded re-thinking and re-evaluation of every aspect of the hospitality industry - and your hotel restaurant is certainly in that bucket.

But with limited resources and in many cases, lack of desire, knowing where to start can be so difficult that it actually limits any forward progress.

On this episode, Joseph brings some best practices and philosophies from the independent restaurant world that will undoubtedly help you prioritize your long list of tasks when trying to reinvent your hotel restaurant.

About Joseph

Joseph Szala founded Vigor, a restaurant branding strategy and design agency in 2003. Since then, he’s led the charge for over 200 restaurant brands across the country. He founded Grits & Grids, the number one website dedicated to sharing design and branding for restaurant, beverage, and hospitality brands. Joseph also serves as host to the restaurant branding podcast, Forktales, where he converses with industry leaders on current hot button topics facing the restaurant world.

Links

Website: https://vigorbranding.com
Brooklyn Dumpling Shop: https://www.brooklyndumplingshop.com
Borne Restaurant Market Reporting: https://bornereport.com

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Our mission on the show is to look behind the curtain of the hospitality industry and share the tools, tips and trick that the world's best run hotels use everyday.

The show is produced by Knowing Hospitality, a full service hotel management and hospitality consulting company.

If we can help you in any way, please don’t hesitate to reach out.
You can book a free call with by going to:
https://www.knowinghospitality.com/contact

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SUBSCRIBE to our channel so you never miss an episode!

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Don’t miss out on game changing hospitality insights. Sign up to our newsletter here👇
https://bit.ly/3dPptaX

About this video:
Welcome to The Proven Principles Podcast! In each video Adam Knight from Knowing Hospitality interviews hospitality experts sharing insights, best practices and skills needed to help you and your business thrive.

#hospitality #podcast

📱Subscribe and listen to The Proven Principles Hospitality Podcast HERE:
Apple: https://apple.co/3x6C4Qg
Spotify: https://sptfy.com/imfX

Connect with the Podcast on Social Media
https://linkedin.com/company/the-proven-principles-podcast/
https://instagram.com/theprovenprinciplespodcast/
https://facebook.com/theprovenprinciplespodcast

There's More on Our Website
https://www.theprovenprinciplespodcast.com

Our mission on the show is to look behind the curtain of the hospitality industry and share the tools, tips and trick that the world's best run hotels use everyday.

The show is produced by Knowing Hospitality, a full service hotel management and hospitality consulting company.

If we can help you in any way, please don’t hesitate to reach out.
You can book a free call with by going to:
https://www.knowinghospitality.com/contact

---

SUBSCRIBE to our channel so you never miss an episode!

---

Don’t miss out on game changing hospitality insights. Sign up to our newsletter here👇
https://bit.ly/3dPptaX

About this video:
Welcome to The Proven Principles Podcast! In each video Adam Knight from Knowing Hospitality interviews hospitality experts sharing insights, best practices and skills needed to help you and your business thrive.

#hospitality #podcast